I just discovered Btween, a hot new Tween brand on the market! Btween caters to the little girl who isn’t so little anymore. She’s getting an allowance, diligently doing homework and making her own decisions—especially when it comes to style. This is where Btween comes in. With fun prints, girly colors and mom-approved designs, these pieces will grow up with her—but not too fast. The focus of Btween apparel is on wholesome, trend-driven and American made apparel.