Back in 2010, I enthusiastically included dELiA*s in my top 10 awesomeness for girls tween brands, and sadly a few years following, had to update my post when the nostalgic 90’s clothing brand filed for
chapter 11 bankruptcy a hiatus.
But TOMORROW (Aug. 6th) dELiA*s will officially re-launch!
After being purchased in February 2015 by Steve Russo of FAB Starpoint, the online brand is set to become a major player for the Tween & Teen market by offering a delectable assortment of graphic tees, denim, shoes, accessories and party dresses. The collections will create a perfect balance for the tween shopper by being neither “too young” nor “too old”. And good news: receiving the “magazine” (catalogs) in the mail will still be a thing for the dELiA*s customers. Because, who doesn’t like the occasional snail mail? Especially when it’s glossy and full of cute clothes!
The dELiA*s collections are nothing short of awesome for a stylish, sophisticated Tween. Their denim offers a wide range of silhouettes that you knew and loved before such as the Olivia, Jayden, and Taylor and they will also be offering a High-Rise Jegging, the Liv. So YES, you Tweens will now be able to find cute jeans in your size again!
Here is a sneak peek into the new look and styles at dELiA*s:
Welcome back, dELiA*s!