Meet the New Face of Teen Brand, Misguided

Baddie Winkle is living proof that you’re never too old to slay.

baddie-winkle
Baddie Winkle for Misguided Campaign

Dubbed the ‘baddest granny around,’ Baddie shows that you don’t have to wear boring ‘old lady clothes’, but can sport slogan beanies and chokers at any age (if you want to).

Misguided, the favorite online teenage clothing store has cast Baddie Winkle as the new face for their Christmas campaign. Baddie Winkle, whose real name is Helen Ruth Elam Van Winkle, is followed by over 2 Million adoring fans on her Instagram account and loved for her colorful, larger than life campy style.

Although ‘slaying’ on the outside, ‘Baddie Winkle’ used her online persona as a way to reinvent herself after a series of personal heartbreaks. Her husband died on their 35th wedding anniversary and her son died at the age of 46 after a short battle with cancer.
“I cried all the time because I couldn’t come to terms with it,” Helen said to Refinery29 of her grief. “So I made myself over into Baddie Winkle. You’re only here once in your lifetime, so have fun.”

Misguided is dropping something hot on Nov. 18th, so get on the list to find out what “that” is!

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