Are Brandy Melville and John Galt the Same Brands?

Are Brandy Melville and John Galt the Same Brands?

Long before PacSun carried the Brandy Melville collection (in-stores only), there was John Galt, the Brandy Melville style clothing line. A lot of teens were a little befuddled by this because so much of the styles and the marketing looked exactly like Brandy Melville, but 

Best Stores for Trendy Teen Clothing 2019

Best Stores for Trendy Teen Clothing 2019

If you’re like most teens, you get tired of seeing a lot of the same boring stuff. No matter where you go, it seems like all of the mall stores are just carrying the same thing. So where will teens go for fresh style inspiration 

Here’s What Stylish Tweens Will Be Wearing in 2019

Here’s What Stylish Tweens Will Be Wearing in 2019

How do tweens and young teens actually want to dress? There seems to be a disconnect between retailers and the (TweenZ) Gen Z demographic. For example, many tweens (ages 10-14) that I have interviewed wouldn’t be caught dead in typical “tween brands” such as The 

Meet ‘ULTRA SQUAD’, Tween Superheroes from Justice Studios!

Meet ‘ULTRA SQUAD’, Tween Superheroes from Justice Studios!

Launching November 3rd from Justice Studios! It’s a typical day at Goodheart Academy until four tween girls are called into the principal’s office with a very unusual request: Save the planet! Meet the team of ULTRA SQUAD! Lyric, Anna, Posey, and Sky: four tween girls chosen to battle an evil force 

Calvin Klein A/W 2018 Campaign Explores Dystopian America

Calvin Klein A/W 2018 Campaign Explores Dystopian America

The Calvin Klein Fall/Winter 2018 CALVIN KLEIN 205W39NYC * campaign is as dystopian as it is hopeful and relevant for Gen Z. The haunting images speak of faded Americana; forgotten times of new discoveries where roadside attractions were essential destinations for once-thriving Baby Boomers along historic Route 

Love Goodly October-November 2018 [Box Review]

Love Goodly October-November 2018 [Box Review]

The latest LOVE GOODLY box for October-November arrived and I am super excited to share the contents with you! In case you have not heard of Love Goodly yet, they are a monthly subscription box that offers only the best vegan, all-natural and cruelty-free products Each 

Cute Fall Outfits for Tweens, Featuring Matilda Jane

Cute Fall Outfits for Tweens, Featuring Matilda Jane

We’re having fun with the fall festivities, weather and these transitional fall outfits for tweens! No doubt if you’re a mother who loves whimsical, girly clothes for your tween, you’ve heard of Matilda Jane. The collection features some of the cutest dresses in mix and 

Best Stores for Plus Size Teen Clothing

Best Stores for Plus Size Teen Clothing

Plus Size Clothing for Teens   A decade ago, finding plus size clothing for teens was like trying to find the holy grail. Ok, exaggeration, I know. But back then we had options like Lane Bryant and Torrid. That was pretty much it. Looking for 

Popular Generation Z Clothing Brands for 2020

Popular Generation Z Clothing Brands for 2020

Who is Gen Z? Generation Z, also known as Gen Z, is made up of tween through young adults (age 23). Gen Z kids are those born between 1995 and 2012. As of October 2018, these are the most Popular Generation Z Clothing Brands among 

The COOLEST Halloween Costume Ideas for Teens

The COOLEST Halloween Costume Ideas for Teens

It’s almost time for Halloween! Is your costume ready? There are so many options to pick from this year – and so many are inspired by our favorite pop culture icons, from TV to games. Here are a few Halloween Costume Ideas for Teens to get your