The Best Backpacks for Teens and Tweens

The Best Backpacks for Teens and Tweens

Here’s why Fjallraven backpacks have become the most loved backpacks for teens

Selena Gomez Teams up with Coach for 2017 Collab

Selena Gomez Teams up with Coach for 2017 Collab

Meet the new face of Coach: Selena Gomez. Being able to create is my favorite thing in the whole world. I’m so excited to be a part of the vision and family @coach AND I get the honor to design with @stuartvevers -ahhhhhh Selena Gomez 

Brandy Melville vs American Eagle: Who Wore it Best?

Brandy Melville vs American Eagle: Who Wore it Best?

American Eagle won’t win back teens by being a copycat.

Brand Spotlight: Maddie Ziegler's 'Maddie'

Brand Spotlight: Maddie Ziegler's 'Maddie'

Maddie Ziegler, the dance prodigy from ‘Dance Moms’ and ‘So You Think You Can Dance’, launched her first capsule collection for girls and juniors this Fall. After the launch, we are weighing in on our favorite styles. They definitely nailed it with this season’s top picks. 

Girls F/W '17 Runway: Il Gufo

Girls F/W '17 Runway: Il Gufo

“We’ll Save the Earth” The Autumn/Winter 2016/17 collection from IL Gufo at Pitti Bimbo 82 in Italy showed that the planets were in alignment for the Girls collection!  The collection takes a whimsical, though thought provoking journey into a futuristic earth and space-themed wonderland.  The vibrant 

Brand Spotlight: WILDFOX Cozy CUTE Spring Sweaters!

Brand Spotlight: WILDFOX Cozy CUTE Spring Sweaters!

Wildfox is one of my favorite brands!  I love the fun motifs, soft cozy knits and I love that it’s made in my favorite city, Los Angeles.  A lot of teens I’ve talked to say they LOVE Wildfox.  If you hadn’t heard of this one yet, 

The Top 10 Most Popular Fashion Brands in USA

The Top 10 Most Popular Fashion Brands in USA

According to Google Trends, these brands were the most searched in the early part of 2016. What I find most interesting is not only half are Millennial budget to moderate shopping retailers, but the other half are luxury.  So you have the Millennial to Gen Z