Here’s What Stylish Tweens Will Be Wearing in 2019

Here’s What Stylish Tweens Will Be Wearing in 2019

How do tweens and young teens actually want to dress? There seems to be a disconnect between retailers and the (TweenZ) Gen Z demographic. For example, many tweens (ages 10-14) that I have interviewed wouldn’t be caught dead in typical “tween brands” such as The Children’s Place, Gymboree or even Justice. Justice markets their collection to tween girls (Well, moms of tween girls) and commonly uses models who are in the 13-14 age range, but the actual customer is 6-8 year-olds.

This post obviously wasn’t meant to slam Justice or any other retailer. I think they have cute stuff and own their niche in the clothing market. But the tween audience they are wanting to really grab may gravitate towards more “grown-up” brands over the girlie Justice styles. An increasing awareness in the GenZ crowd may prove that tweens in the upcoming years will want styles that are more their own and less “childlike.”

What do Tweens Wear?

So, that brings us to the question: What brands and styles do tweens (and pre-teens) actually want to wear? I have scouted just a few tween fashionistas on Instagram to show you what a tween in her natural habitat actually wears. And most of it was not what you’d assume. Brands, please take note. Read: Top Tween Brands of 2018-19

Stylish tweens
Hayley LeBlanc and Coco Quinn, Age 10

How Tweens Actually Want Dress

Many tweens these days like to dress quirky or make an outfit their own. The days of matchy-matchy fashion where the top matches the pants is over at around age 8. Moms are going to hate this one but, they love crop tops and higher waist bottoms (skirts, shorts, jeans, pants). Sorry. It’s really a thing right now.

They don’t need to have a graphic, or a logo or a brand name plastered across the front of their T-shirts. Plain and basic is just fine.
OK, maybe the right graphic tees are good, as long as they aren’t too contrived. In fact, if it’s vintage, obscure, weird, one of a kind -even better. For them, “weird” means they are comfortable and confident with who they are. A major Gen Z characteristic.

How Stylish Tweens will Dress in 2019

Teens and Tweens aren’t always super causal or dressed in athleisure. You’ll see a lot of tweens dressed up in “mini style blogger” outfits such as sophisticated rompers, heels, and off-the-shoulder blouses. A lot of their public appearances will be styled by their fashion-forward moms or professional stylist, too, so paying attention to what they wear on a daily basis is important. Paying attention to who influences them on Instagram is also going to be very important.

Here are some super-stylish tween influencers:

 

Kenzie Ziegler

Obv., Kenzie Ziegler (Age 14)

 

mini fashionistas
@madeleine_jade1

Lauren Orlando, 13
Lauren Orlando (Age 13)

mini_girl_boss
@mini_girl_boss
(Age 9)

Annie LeBlanc Tween Fashion Influencer
Annie LeBlanc (Age 13)

@audrey_michelle33

Audrey Michelle, (Age 14)

Stylish Tween Outfits
@SophieMichelleSays (Age 13)

 

 

Jayden Bartels
@missjaydenb (age 14)
fashionable tween influencers
Coco Quinn, (Age 10)
@itsjennaraine (age 14)

 

@annie_rose_cole (Age 12)