The Top 10 Most Popular Fashion Brands in USA

The Top 10 Most Popular Fashion Brands in USA

According to Google Trends, these brands were the most searched in the early part of 2016. What I find most interesting is not only half are Millennial budget to moderate shopping retailers, but the other half are luxury.  So you have the Millennial to Gen Z audience budget shoppers and then Gen X to Boomer luxury shoppers, but nothing much in between with Forever21 ranking #1 for the last 144 months. I’d hardly call Zara middle of the road, but if there were a middle ground, I guess I’d place them there.  Once upon a time, Abercrombie was considered pricey, but with it’s new pricing structure, it’s now considered comparable with F21, Zara and American Eagle.

(FYI: the term “Fashion” was the #1 search term for Fashion)

#2 Forever 21
Peaked at #1 (monthly)
 144 months in top 10
#3 American Eagle Outfitters
Peaked at #1 (monthly)

145 months in top 10

#4 H&M
Same rank as last month
Peaked at #2 (monthly)

145 months in top 10

#5 Tiffany & Co.
Same rank as last month
Peaked at #1 (monthly)

145 months in top 10

#6 Zara
Peaked at #5 (monthly)
62 months in top 10

+2 since last month

#7 Gucci
Same rank as last month
Peaked at #4 (monthly)

145 months in top 10

 

#8 Hollister Co.
-2 since last month
Peaked at #1 (monthly)

145 months in top 10

 

#9 Abercrombie & Fitch
Same rank as last month
Peaked at #1 (monthly)

145 months in top 10

 

#10 Rolex
Same rank as last month
Peaked at #5 (monthly)
144 months in top 10

 

Source: Google Trends – The Most Searched Fashion brands in the United States https://www.google.com/trends/topcharts?vm=chart&cid=fashion_labels&date=201601&geo=US&cat 



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