These Insanely Cute Bracelets Pay it Forward

These Insanely Cute Bracelets Pay it Forward

Pura Vida bracelets are meant to be worn, given away, shared and collected.  They are the ultimate friendship and life bracelets that remind you of your journeys, the places you see, experience and the friends you meet along the way.

Pura Vida bracelets are fashion with a positive message!
Every bracelet purchased from Pura Vida helps provide full-time jobs for local artisans in Costa Rica.

How it all Began:
A five week college graduation trip to Costa Rica turned into a business venture for two Southern California friends Griffin Thall and Paul Goodman. Between the beautiful sunsets and the rolling breakers, it wasn’t long before these two friends began to deeply appreciate the simple Pura Vida lifestyle and the culture of the people they encountered. This is how Pura Vida began.


Pura Vida means “Pure Life” in Spanish.  The pura vida lifestyle is embodied by the enjoyment of a life lived slowly, the celebration of good fortune, and the refusal to take anything for granted. It’s about being free and living life to the fullest.

Join the Movement!  Earn FREE Bracelets!
Get 10% off with my code:  AVAMARIE10

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