What's the Hottest Trend of Summer '16?

What's the Hottest Trend of Summer '16?


Fruit motifs in Watermelon and (mostly) Pineapple. All over fruit repeats, single fruit motifs on jewelry, shoes, purses, clothes, tees, swimwear – everything!

Back in the winter, I included the fruit motif for Spring and Summer forecast, and it looks like it definitely took off!

Brands/Stores:  Target, Top Shop, J Crew, ASOS, Berry Jane, Keds, Forever 21, Mod Cloth

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