According to Google Trends, these brands were the most searched in the early part of 2016. What I find most interesting is not only half are Millennial budget to moderate shopping retailers, but the other half are luxury. So you have the Millennial to Gen Z audience budget shoppers and then Gen X to Boomer luxury shoppers, but nothing much in between with Forever21 ranking #1 for the last 144 months. I’d hardly call Zara middle of the road, but if there were a middle ground, I guess I’d place them there. Once upon a time, Abercrombie was considered pricey, but with it’s new pricing structure, it’s now considered comparable with F21, Zara and American Eagle.
(FYI: the term “Fashion” was the #1 search term for Fashion)
145 months in top 10
145 months in top 10
145 months in top 10
+2 since last month
145 months in top 10
145 months in top 10
145 months in top 10
Source: Google Trends – The Most Searched Fashion brands in the United States https://www.google.com/trends/topcharts?vm=chart&cid=fashion_labels&date=201601&geo=US&cat