Calvin Klein A/W 2018 Campaign Explores Dystopian America

The Calvin Klein Fall/Winter 2018 CALVIN KLEIN 205W39NYC * campaign is as dystopian as it is hopeful and relevant for Gen Z.

The haunting images speak of faded Americana; forgotten times of new discoveries where roadside attractions were essential destinations for once-thriving Baby Boomers along historic Route 66.

Kitchy travel destinations littered with post-Rosewell alien culture and abandoned amusement parks inspire the mood for the lookbook. The collection features details reminiscent of 1960s era style with bright orange, bold racing stripes, silver metallic, and duffle coats.

“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream.” — Raf Simons, Chief Creative Officer, CALVIN KLEIN

Essentially, the CALVIN KLEIN 205W39NYC x Raf Simmons Fall/Winter 2018 collection is centered around the ideal of the American Dream and its lost, forgotten roots.

Photo Credits: Charles Roussel
*CALVIN KLEIN 205W39NYC, formerly known as Calvin Klein Collection