Forever21 Forever21 is still a #1 choice for most tweens. Although the online selection seems a bit limited, there is not a girl I’ve met who doesn’t immediately say “Forever21” when asked what her favorite store is.
Hollister I used to LOVE shopping at Hollister. But at a certain point, I realized, maybe it was time for me to move on. Still, I love the styles and certainly understand the allure that most girls have for Hollister. I also understand the disdain that some moms may have for a 10 year old wanting to wear the brand. So, What age group wears Hollister? Well, generally it’s designed for the 13-21 age. However, I have seen a lot of adults in their 30s and 40s wearing A&F and Hollister. While aimed at adolescents, that’s not to say a 10-12 year old can’t find a cute romper or sweatshirt @Hollister.
Mackenzie Ziegler collection @Justice for Girls features a fun pop of color in girls activewear
Mackenzie Zeigler active wear collection Justice
Brandy Melville – Girls are all about Brandy Candy. From 90s inspired tops and tees to casual shorts, dad hats, cropped tops, rompers, and dresses, BM is a hot spot shopping destination for teens. Their one-size-fits-most, no-fuss sizing makes shopping pretty easy, too. Most girls love shopping at Brandy because it truly feels like an exclusive place for them. Brandy Melville is not only a brand but an experience. Tweens and teens love the soft basics of Brandy Melville.
Maddie by Maddie Ziegler – Any girl who adored Maddie or has watched Dance Moms can’t ignore the Maddie collection, carried at Nordstrom. From fresh tops to cool jeans, the Maddie Ziegler collection is all that.
American Eagle has had the #1 selling jeans in the USA for a long time. AE jeans are affordable, on-trend with nice fits, a good range of sizes (00 for the older tweens) and stretchy fabrics! Check out their latest collection, Don’t Ask Why for a Brandy Melville inspired style.
Old Navy – While I am personally not a fan of Old Navy, I certainly get it. The styles are really cute and affordable if you love the look of GAP and JCrew but want something a little less pricey
Mossimo (Target) – Target still manages to keep up pretty well with fashion trends and the prices can’t be beaten. (P.S. I recently found an adorable My Little Pony sweater in the store that I COULDN’T pass up)
Aeropostale is still a very relevant brand for teens and tweens. And with the XXS sizing, it will fit many tweens.
Nike – Still the #1 brand with the highest value in the world (crazy, right??) Nike reigns top on the list of fashion loves by so many teens and tweens worldwide. Nike has managed to maintain its position as the world’s most valuable apparel brand even in 2018. In December, it was reported that Nike struggled in the North American market amidst growing competition from brands such as Adidas. But never fear, we still love this giant. The “2017 top 100 Millennial Brands” report averaged 15,000 responses since 2013 and found millennials’ 10 favorite brands include Apple, Nike, Samsung, Target, Amazon, Sony, Wal-Mart, Microsoft, Coke and Google. –St. Louis based agency Moosylvania.
Levi’s – no teen wardrobe is complete without a pair of Levi’s cut off shorts or jeans (aka mom jeans).
Adidas It’s no secret the Adidas line has been loved by girls, moms and teens alike. Teens everywhere sport the Adidas originals sneakers because they just seem to go with everything.
Victorias Secret (PINK) is literally the cutest, comfiest clothing ever. It’s no wonder teens (or moms!) want to live in this collection. it could easily be the #1 loungewear collection right now.
Izzy Be – Kindness is always in style with Izzy Be. Tweens and teens alike gravitate towards this brand. With messages such as ‘Be Kind’, ‘Be You’ and ‘Be Real’, Izzy Be has captured the audience of a new generation in a way that Hollister or Abercrombie could not. With over 66,000 followers on Instagram, girls everywhere are sporting kindness.
