Teen fashion brands are so driven by celebrity endorsement these days, so it stands to reason that a lot of brands (luxury and budget) are taking on top influencers like Selena Gomez for Coach and Millie Bobby Brown for Burberry for product endorsements. Many times, too, tween and teen celebrities just have a keen eye and great sense of style when it comes to choosing their clothes and accessories. So when they’re spotted with something cute, girls scramble to get it. Sometimes all it takes is a subtle image on Instagram with a few products, and other times beauty bloggers and celebrities are the spokesmodel for the brands in glossy magazines. For teens and tweens, I think the message is conveyed in more simple, peer-to-peer means.
Brands change with teens every 7 years, so once girls grow up the brands will either evolve with them or phase out. I have rarely seen brands stay in the #1 spots more than a decade. It’s very interesting to see so many styles from the 90’s coming back, and even the brands like Calvin Klein! Seeing the iconic CK tees and sweatshirts is like taking a step back in time!
According to Goldman Sachs and Google Trends, these are the top favorite teen brands right now. Let me know what you think in the Comments below!
Top 10 Teen Makeup Brands, Beauty Products and Beauty Stores:
- Urban Decay
- Rock Your Hair
- Kylie Cosmetics (rising)
- Colourpop (rising)
- Jeffree Star Cosmetics (rising)
- TONYMOLY (rising)
Top 10 Teen Luxury Brands:
Top 10 Teen Clothing Brands (Moderate-Budget)
- Free People
- Brandy Melville
- Nasty Gal
- Urban Outfitters
Added: Tommy Hilfiger and Calvin Klein
Top 5 Teen Shoe Brands